top of page

Apple to Observe on OpenAI's Board: A Landmark Collaboration in AI

Phil Schiller

Apple Joins Forces with OpenAI: A Revolutionary Collaboration in AI

In a move that underscores the evolving landscape of artificial intelligence, Apple has announced that Phil Schiller, its esteemed executive, will join OpenAI's board as a non-voting observer. This development follows the recent agreement to integrate ChatGPT into Apple's ecosystem, signaling a deepening partnership between two of the most influential tech giants.

Phil Schiller's New Role

Phil Schiller, Apple's App Store chief and former marketing executive, is set to assume a pivotal non-voting observer role on OpenAI's board. Commencing later in 2024, this role will enable Schiller to participate in board meetings, contributing insights and expertise without holding voting rights or directorial powers. This arrangement mirrors Microsoft's observer status, placing Apple on equal footing with its tech rival within OpenAI's governance framework.

Phil Schiller's Background

Phil Schiller is a prominent figure in Apple's history, having played key roles in the company's product development and marketing strategies. Here are some key points about Phil Schiller's career and contributions to Apple:

  • Early Career: Joined Apple in 1987, left in 1993, and returned in 1997 when Steve Jobs came back to the company.

  • Marketing Leadership: Served as Senior Vice President of Worldwide Marketing before becoming an Apple Fellow in 2020.

  • Education: Holds a Bachelor of Science degree in Biology from Boston College (1982).

  • Innovations: Credited with coming up with the idea for the original iPod's click wheel interface.

  • Product Development: Played a significant role in the development and marketing of products like iMac, MacBook, iPod, iPhone, and iPad.

  • Keynote Moments: Known for memorable moments during Apple keynotes, including his "Can't innovate anymore, my ass" comment and jumping from a stage roof during a product demo.

  • Current Role: Leads the App Store and Apple Events as an Apple Fellow.

  • Advocacy: Continues to be a vocal defender of Apple's App Store policies and practices.

Schiller's long-standing commitment to Apple is evident in his statement, "I bleed six colors," referring to Apple's classic rainbow logo. His transition to Apple Fellow in 2020 marked a significant milestone, as he became the first person in over 20 years to receive this prestigious title within the company.

ChatGPT Integration with Apple

Announced at WWDC 2024, the integration of ChatGPT into Apple's ecosystem heralds a new era of advanced AI capabilities for iOS 18, iPadOS 18, and macOS Sequoia. This collaboration allows Siri to delegate complex user inquiries to ChatGPT, with explicit user consent. Remarkably, the current arrangement involves no financial transactions between Apple and OpenAI. However, Apple may potentially receive a share of ChatGPT subscriptions generated through its platforms in the future. This partnership is a testament to Apple's broader AI initiative, which also includes potential collaborations with Google, Anthropic, and leading Chinese companies like Alibaba and Baidu for AI and large language model (LLM) technology.

Phil Schiller

Siri Enhancement with ChatGPT

The integration of ChatGPT signifies a significant enhancement for Siri, Apple's virtual assistant. By harnessing ChatGPT's sophisticated language model, Siri will be capable of handling more intricate user queries with unparalleled accuracy and depth. This enhancement will be available across iOS, iPadOS, and macOS platforms. While the current collaboration does not involve financial transactions, it strategically positions Apple to potentially benefit from future ChatGPT subscriptions generated through its ecosystem.

Apple's Broader AI Initiative

This integration is part of Apple's broader AI initiative, reflecting its commitment to staying at the forefront of technology. Apple is also exploring potential agreements with other AI and LLM technology providers, including Google, Anthropic, and prominent Chinese companies like Alibaba and Baidu. These collaborations aim to ensure that Apple users have access to the most advanced and diverse AI capabilities available.

Implications for Users

For users, the integration of ChatGPT into Apple's ecosystem promises a more intuitive and powerful interaction with their devices. Whether it's using Siri to get more detailed answers or benefiting from the enhanced AI features across iOS, iPadOS, and macOS, this partnership is set to transform how users engage with their Apple products.


The integration of ChatGPT into Apple's ecosystem is a testament to the company's commitment to innovation and excellence. By combining the strengths of Apple and OpenAI, users can look forward to a future where their devices are not only smarter but also more responsive to their needs. This exciting development is just the beginning of what promises to be a new era of AI capabilities for Apple users worldwide.


Phil Schiller

  • Name: Phil Schiller

  • Position: Apple Fellow at Apple Inc.

  • Date of Birth: June 8, 1960

  • Birthplace: Boston, Massachusetts, U.S.

  • Education: B.S. in Biology from Boston College

  • Occupation: Apple Fellow

  • Employer: Apple Inc.

  • Key Contributions: iMac, MacBook, MacBook Pro, iPod, macOS

  • Board Member: Illumina


Rated 0 out of 5 stars.
No ratings yet

Add a rating
bottom of page